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Companies established outside of the EU/European Economic Area (EEA) do not have obligations under REACH. It is the EU importer that sources substances from the non-EU/EEA company who must comply with REACH.
Non-EU/EEA manufacturers and formulators exporting substances to the EU can (but are not obliged to) appoint an "only representative" to fulfil the obligations of importers. More guidance on only representatives can be found in our Q&A section on Only Representatives and in the Guidance on registration section 126.96.36.199- "Only representative of a non-EU manufacturer".
For further information, see also the webpage concerning the non-EU companies.