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Manufacturers established outside of the European Economic Area (EEA)/EU do not have direct obligations under REACH, as the EU importer needs to comply with the obligations.
Non-EU companies exporting substances to the EU can (but are not obliged to) appoint an "only representative" to fulfil the obligations of importers. More guidance on only representatives can be found in our Q&A section on Only Representatives and in the Guidance on registration section 126.96.36.199- "Only representative of a non-EU manufacturer".
For further information, see also the webpage concerning the non-EU companies.